Portfolio

The companies on this list sell to eCommerce owners, marketers, product managers, and customer support teams, which means the writing has had to hold up across some very different reading habits.

Here's the ground I've covered, and what each one actually demands:

• Landing pages, conversion rate optimisation

• Content marketing, curation, strategy

• Email marketing

• Social media campaigns

• Small business marketing

• Ecommerce & social commerce

• Retention marketing and customer success

The through-line across all of it: outranking competitors for the keywords worth fighting over, turning more visitors into signups, and keeping the customers already earned.